🔴 Product Requirement Document (PRD)

Objective

Improve the map view on the booking confirmation screen.

Discovery explanation

From data and customer interviews, we know that the map is a heavily used feature for when users determine whether to take a ride or not. We must improve this micro experience.

Hypothesis

By improving visibility on the map, search to booking conversion would increase as well as ride completion.

Problem statement(s)

• the walking path and the ETAs are sometimes confusing for new users
• The full route from pickup to dropoff should be clearly visible and informative
• Users are sometimes confused about the station location since there is no physical station on the ground and often the naming is not exact
• We need to provide additional station info as well as images that will help establish trust and reduce anxiety
• Users do not know the stops along the bus route