🗺 Navigation & Outlines

<aside> ❔ Glossary

<aside> ⭕ Product

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<aside> ⛏️ Break Down

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<aside> 🕹️ Prototype

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<aside> ▶️ Demo Video

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⭕ Rattibha 2.0 | Twitter Threads Reimagined

Background — Twitter Threads

Twitter threads are a new type of narrative, to share your thoughts on a particular subject in an easy-to-digest format. The tweets are posted consecutively and provide information that is easily accessible.

Despite Twitter’s new character limit of 280, tweetstorms - i.e threads - remain in use. The feature has essentially become a Twitter convention at this point.

The Situation — Challenges

Rattibha enables users to read the best of Twitter's threads and knowledge bits. By enabling the community to fetch threads by mentioning the @Rattibha bot from Twitter and put them in an easy-to-read layout suitable to consume as long-form content. Moreover, it enables users to print, share, save and convert to PDF. All of this is offered to the world free of charge!

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b3c0c2f3-a974-418a-af4b-b43f7b3ce4cc/oxk_elipse_small.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b3c0c2f3-a974-418a-af4b-b43f7b3ce4cc/oxk_elipse_small.png" width="40px" /> With 900k active users/month, Peaked at 2 Million/month, and a growing community of 487k followers list on Twitter → , Rattibha faced multiple challenges:

• The old UI of the web app and the lack of features could no longer fulfill the growing needs of the stakeholders and its users.
• At the time, there was almost no monetization stream or channel available to support scalability, and it was impeding the development of new features because it was exclusively funded by stakeholders with no cost to consumers and no advertisements.
• App reliability and performance implications grew at an extremely fast pace.
• A batch of rival Twitter bots with almost identical functionality have emerged globally, and Rattibha, as one of the early pioneers in retrieving and unrolling Twitter threads, lacked a competitive advantage against these new bots. </aside>

⛏️ Product Design Phases Breakdown

My spectrum of roles in the project

Whereas a product designer I needed to wear many hats, and sometimes wear two or more at the same time, from start to finish of the product, from strategy to delivering the interactive design.

<aside> <img src="https://media.giphy.com/media/xaAl5NIHRyOoQo1l1s/giphy.gif" alt="https://media.giphy.com/media/xaAl5NIHRyOoQo1l1s/giphy.gif" width="40px" /> Tap on any card to view its details

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Product Ideation → Design Board

Strategy — Getting Stakeholders onboard

• Kick-off Meeting w/ Client

Research — Context Understanding

• Current Assessment — Foundations
• Tactical Research Phase